Werner H. Hoffmann is the head of the Institute of Strategic Management and focuses on strategic alliances and networks, and advances in strategic management. Professor Hoffmann serves as the academic director of the renowned Master’s Program “Strategy, Innovation & Management Control” at the Vienna University of Economics and Business. Additionally, he founded Contrast Management Consulting. Today, he is Head of Strategy at EY Management Consulting. In this role, he is responsible for all strategic consulting projects in Austria, Germany, and Switzerland. He has also been the president of the supervisory board of the Austrian Controller Institute and remains a supervisory board member in several Austrian firms.