Markus Breitenecker is CEO and managing director of ProSiebenSat.1 PULS 4, the Austrian-based subsidiary of ProSeibenSat.1 Media SE. Led by Markus Breitenecker since its establishment in 1998, the company has become the number one private TV broadcaster in Austria. He focused on significant investments in new digital formats, such as the award-winning “2 minutes 2 million – The PULS 4 start-up show.” He is also a founder of the 4GAMECHENGERS Festival. In 2013, and again in 2017, he was named “Media Manager of the Year.” Moreover, he was honored with the “Communicator of the Year” award and the “Marketer of the Year” award by the Austrian Chapter of the International Advertising Association. Markus Breitenecker is also Vice-Chairman of the Association of the Austrian Private Broadcasters.